Project overview

The product: 

Sushi is basically an app that focuses its delivery in the metropolitan areas and suburbs. The app has tied up with the local restaurants and chains that sell healthy and quality sushi at an affordable prices. The focused customers of Sushi app are the working and employed people who struggles to take out time for preparing food.

Project duration:

July 2022 to October 2022.

The problem: 

• Busy workers and commuters lack the time necessary to prepare a meal.

• Unavailability of a good app to deliver sushi at the door steps of users. 

The goal: 

• To design an app that helps the user to easily make an order of sushi from their favourite restaurants.

• To develop an app which allows the users to build their own sushi according to their taste and choice. 

My role: 

UX Designer designing an app for ordering Sushi from conception and delivery.

Responsibilities: 

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.

User research: summary

On the basis of  the interviews and talking with the users , I created empathy maps to understand the users for which I am designing and their respective needs. The primary users that falls under this category are the people who have a hectic life schedule or the people who are bachelors and who does not know or don’t have time to cook.

Moreover this does not restrict to the people who don’t have time to cook, it include the people who like to stay at home relaxing and ordering their favourite food, while staying away from the long waiting queues at the restaurant

User research: pain points

1. Time

It becomes very difficult for the working individuals to spare time regular food preparations.

2. Travelling

Travelling becomes a major Pain point for the users who stay far away from a restaurant to go over there and eat.

3. Accessibility

Platforms for ordering food are not equipped with assistive technologies.

4. Selection

Selection of food from a large variety of menu makes the respective user confused and frustrated.

Persona: Name

Problem statement:

Henry Lio is a Product Designer who needs To have good and healthy food like sushi in his office itself because To manage time for his working hours.

User journey map

Mapping Lio’s user journey revealed how helpful it would be for users to have access to an app dedicated for ordering Sushi from various restaurants and delivering it to the footsteps.

Paper wireframes 

Taking time to draft iterations of each screen of the app on paper ensure a clear solution to the user’s pain points and it also gave a good enhancement to the digital wireframes that I created. These are the sample of the many paper wireframes that I made of the home page of the Sushi ordering app. These helped me to select the best elements of the home page which are marked by star.

Digital wireframes 

I was new to these designing tools, So I made sure to go through the videos from the courses and the guidelines to create the digital wireframes and take positive feedbacks from the peers.

Easy and multiple modes for the payment makes the app more useful and usable for the users, and does not restrict them from ordering.

Low-fidelity prototype

This low fidelity prototype connected the basic pages and the primary user flow of the  sushi ordering app, so the prototype could be used in a usability study with users.

Usability study: findings

I conducted two rounds of usability studies. Findings from the first study helped me to make my app more useful from the Lo-Fi prototypes and the mockups. The second study used a high-fidelity prototypes and helped me to find out what aspects of the mockups needed refining.

Mockups

During the usability test we found out that though our app is focused for ordering sushi, but there should be a section through which people can order food other than sushi if they want to.

The users were not able to easily search on the menu section and order the food, So keeping that in mind I created an addition menu page section which makes it easy for the users to order the food. 

Key Mockups

High-fidelity Prototype

The final high-fidelity prototype presented a specific and cleaner user flows for ordering and building a sushi.

View Sushi app

Accessibility considerations

Takeaways

Impact: 

The app has really made it easy for the people who loves and want to order sushi from their favourite restaurants. The app is easy to use and is very user-friendly.

One quote from the peer feedback: “The app is very easy to use it has a sushi build feature through which we can create sushi according to our taste and choice, The payment section has also ameliorated”.

What I learned:

While creating and working on the app, I learned that when you work on an app from the scratch the beginnings phases are the only initials and a small part of the whole which will come out at last. Usability studies and peer feedback are very important for an app to get to its final and a refined finish.

Next steps: